COLOR GRADING & COLOR CORRECTION.

 Color correction is a technical process that fixes color issues and makes footage appear as naturalistic as possible. The idea is for colors to look clean and real, as human eyes would see them in the real world.

Color grading is also technical, but it’s more of a creative concern. The color grading process adds atmosphere and emotion to shots by coloring footage in new, often unnatural ways.

WHAT IS COLOR GRADING?

Color grading is the process of using digital software to artificially enhance or change the overall tone and color of a video. Think Instagram filters, but way more advanced. A video editor will manually adjust the colors and levels of each scene in a video to ensure that everything looks cohesive, and to ensure that there’s no underexposed, overexposed, or incorrectly white-balanced content.

COLOR GRADING FIXES ANY VISUAL PROBLEMS, AND ENSURE CONTINUITY AND A COHESIVE LOOK THROUGHOUT THE VIDEO

An important part of ensuring that a film or video has a cohesive look is making sure that visual aspects such as the colors, exposure, highlights, white balance and contrast are completely consistent from shot to shot, and from scene to scene. Sometimes, this is hard to achieve purely through camera settings alone, as filming at different times of the day, in different lighting situations (such as inside or outdoors) and in different weather conditions (eg. overcast vs.sunny), will mean that some pieces of footage will end up looking different to each other. Colors which chop and change too much will distract the viewer, and can look strange, particularly if it’s all within the one scene. Sometimes, even people’s skin color can look funny if a certain camera setting has been used.

Color grading & correction will ensure that all footage looks like it ‘belongs’ in the same video, and will also ensure that everyone who appears in the video looks almost exactly as they do in real life, with no strange color tinges or yellow teeth.

Something Different  offers professional color correction services, to preserve continuity and ensure that your video has a professional, slick and polished look. We can correct things like exposure in footage, inconsistencies in color temperature, and a whole host of other problems.

COLOR GRADING HELPS YOU TO CREATE THE MOOD AND ATMOSPHERE YOU WANT FOR YOUR VIDEO

Sometimes you simply want your video to convey a different overall mood or atmosphere, and you’d be surprised at the much of an effect a simple color change can have. Whether you want to tone of a scene to be bright, cheery and sunny, or dark and mysterious and sombre, this can be achieved through certain coloring techniques like masks and overlays. Our expert video grading team takes the time to ensure every scene of the video has the look you want it to, conveys the right mood, and tells your story perfectly. We can achieve almost any look you want for your video as well – from vintage, grainy film effects, to lens flares, sleek black & white or vivid colors.

COLORING YOUR VIDEO TO PERFECTION

Of course, there’s no use color grading just for the sake of it. At Something Different , we’ll work with you closely to really understand what it is you want to convey with your video – then, we’ll color grade it accordingly, or in some situations, not at all. When it comes to color grading, sometimes less really can be more. People often try to achieve too much in post-production color adjustments, and the video can end up looking unnatural or very obviously graded when it’s not really called for.

Something Different  uses the most advanced color correction and grading software and techniques available. We’ve got experience creating videos in all kinds of different styles and moods, from chilled out, hazy advertisements for beachside hotels and resorts, to exciting, flashy and upbeat hype reels for awards nights and festivals. Take a look through our past projects, and you’ll quickly notice how each video has a slightly unique look and color scheme to it.

If you’d like to find out more about our color correction and color grading services, simply get in touch with the team at Something Different by calling us at (913) 444-3000 or by the contact form below.