Something Different knows the importance of establishing a strong brand identity and making a lasting impression with potential customers. Your logo is the face of your business, and as such you need to ensure that you work with reputable logo designers.
You don’t need to be a designer yourself but by understanding the fundamentals of good logo design you can know how to evaluate your own logo designs and have confidence working with your logo designer.
We combine art and technology to convey ideas and work with typography, images and color to communicate a clear message. Our designers have an opportunity to work on a variety of projects, including collateral material, ads, brand identity and web design.
We are one of Kansas City’s leading business logo design companies. Our reputation has been built on delivering quality logo designs at affordable prices with exceptional service. We have a talented, experienced team of in-house logo designers who will work with you to create a great logo that works for your business. We have a good understanding of business concepts and branding imagery to create an impactful corporate identity. With exceptional customer service and all our designers being in house, it means you can know your logo will be in safe hands.
STRATEGY WITH ART
The best company logo design simply and effectively conveys an emotion or idea without trying to say too much at once. Flat shapes, bold lines and clear type are hallmarks of simple logos that never run the risk of appearing busy or worse, confusing.
Occasionally, innocent enthusiasm leads business owners to want an elaborate logo design in an attempt to convey as much meaning as possible. Not only is this unnecessary, in many cases it’s a distraction. Your logo shouldn’t be a puzzle or poem, it should be an elegant icon to symbolize your organization’s personality and values.
Whatever size your logo is now, it might one day be as big as a billboard or as small as a postage stamp. Icons and fonts should be balanced and readable at any size and in a variety of contexts. Will your logo still be clear and effective if it appears in a single color or on a black background instead of a white? The best logo designers consider these factors and plan ahead. A business logo designer will also supply you with a style guide which provides best way for using your logo on different pieces of content across various channels.
The best logo design centers around a single attribute that is relevant to your prospects and your industry. Does it emphasize power, agility, connectivity or innovation? The message should be relevant and resonant to your audience. A childcare center would likely choose a logo that is colorful and fun, while a law firm should consider a traditional logo with a confident color scheme. This may seem obvious, but it’s worth emphasizing because it is critical to your brand image.
Relevant also means your logo should be aligned to your business objectives, rather than your personal taste. Avoid unnecessary elements that may be visually pleasing but don’t support your message.
Ultimately a great logo is like a piece of art. Like all great art, it can instantly evoke feelings of joy, gratitude, anticipation or calm. It combines color, font, layout, and graphic elements into a visual that can communicate in a single glance the passion and integrity behind your business. It takes real artistic talent to arrange these elements for maximum impact and influence. In our experience this is where logo design most often fails.
The aesthetic elements of the best logo design can be broken into four distinct categories. By evaluating a logo through each of these viewpoints it becomes easier to move the design of a logo into its ideal finished product.
Some of the best logo designs are little more than a business name written in the perfect font. The right font for your logo will clearly articulate your brand identity, with or without additional graphic elements. Well-crafted fonts in themselves are works of art and are often underestimated, but a well chosen font can bring a brand to life.
Colors play an important role in how people perceive your brand. They can be emotionally and culturally significant depending on factors including region, age and gender. In most cases what works is to have one or two at most main colors and then have a complementary neutral color like very light grey, charcoal or beige.
Are all the special elements of the logo in balance? The icon, the text of your business name, and any sub text that is being used all need to be sized and positioned by your logo designer in a way that makes the final product a unified entity.
It is true that a well executed custom logo design can take a simple icon from effective to exceptional. However it isn’t always necessary to have an icon and sometimes the most effective icons are very simple.
By breaking down the logo design into its components, both conceptually and visually, it will put you in a confident mindset to create and recognize a logo that is the perfect representation of your business.
For over 40 year Something Different has designed thousands of logos. Our designers are all specialized logo designers and have all worked with a huge number and variety of clients giving them a great depth of experience.
Our logo designers are supervised by a Senior Art Director and our Creative Director to ensure quality control and that the logo design standard is of the highest quality!
CREATIVE & AFFORDABLE
Our professional approach is not going to cost the moon, our designs are very affordable. Unlike cheap logo design templates or logo maker software, your company’s logo will be 100% custom designed.
We’re routinely described as clever, cool, original, gifted and understanding. We have great designers who live for art and design.
We work with you through a process of design revision rounds tailoring the design based on your feedback and our own creative direction.
We are proud of the praise we receive from clients all over Kansas City and also at being recommended by them to others.
SERVING KANSAS CITY FOR OVER 40 YEARS
We can help your business, no matter what the objective. We’ve worked with large and small businesses to help them achieve their marketing goals.
With decades of experience. Our award-winning technicians are some of the best in the industry, and we know how to grow your brand.
All it takes to get started is for you to reach out to us, and nothing in the world could be easier. Take the plunge and talk to us. You have nothing to lose, and we know you are going to love working with us on your new project.
The initial consultation is free.
GET IN TOUCH
Do you have questions about our services?
Call or email us to discuss your logo or branding requirements. Our friendly and experienced consultants can answer any questions you may have.
We welcome the opportunity to introduce our team in more detail, discuss your needs and learn about what you would like to achieve with your upcoming project!
We have offices in Kansas City, MO, Leawood, KS, and The Northland. To get in touch with us use the form below or call us at 913-444-3000.