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5251 W 116th Pl
Suite 200
Leawood, KS


7280 NW 87th Terr
Suite #210
Kansas City, MO


By Appointment Only
Westport Rd
Kansas City, MO

Office hours

9:00am – 5:00pm

Call us:

(913) 444-3000

Let’s get connected

Get in Touch



Experienced Full Service Market Research Agency

We help shape the future of a wide range of products and services in Kansas City.

Something Different recruits respondents for market research projects in all areas of  Kansas City  – metro, regional and some rural locations.

We work with some of Kansas City’s leading market research companies, advertising agencies, marketing departments, government departments, researchers and designers and small start up companies.

We supply them with people that fit specific criteria to assist them to run their focus groups, depth interviews, in-home product trials, online research, phone interviews and other forms of paid market research.

Respondents get paid generous cash incentives to take part in this market research.

Research & Insights 

  • In-depth interviews
  • Focus Groups (Consumer and Business)
  • Product trials / taste testing
  • Accompanied Shops
  • B2B recruitment
  • Children’s groups
  • On-line survey’s
  • User testing


Our aim is to find people who are totally on-spec and on-time to your projects. We work with our clients to come up with a screener and a brief to hand to our in-house recruitment team.  We believe that great recruitment starts with a clear brief. To assist you with your research success, we can also arrange the booking of a venue, catering and arrange the payments of incentives to the respondents. If you need a freelance researcher or moderator – please ask our team for assistance – we have freelancers in all areas of Kansas City to assist you.


For over 40 years Something Different has been a market leader.

Our customers are not just in Kansas City and Leawood. You can find Something Different customers all over the world in the USA and abroad.

Something Different has also developed solutions that help you build and deploy your business plans quickly and effectively. All of our research and development is done from our offices in Kansas City, Leawood, Lee’s Summit and the greater Kansas City Metro area.


We can help your business, no matter what the objective. We’ve worked with large and small businesses to help them achieve their marketing goals.

With decades of experience. Our award-winning technicians are some of the best in the industry, and we know how to grow your brand.

All it takes to get started is for you to reach out to us, and nothing in the world could be easier. Take the plunge and talk to us. You have nothing to lose, and we know you are going to love working with us on your new project.

The initial consultation is free.


Do you have questions about our services?

Call or email us to discuss your focus group requirements. Our friendly and experienced consultants can answer any questions you may have.

We welcome the opportunity to introduce our team in more detail, discuss your needs and learn about what you would like to achieve with your upcoming project!

We have offices in Kansas City, MO, Leawood, KS, and The Northland.

Speak to the research at our Kansas City office today to find out more about our brand strategy services via phone at (913) 444-3000  or via email using the form below.

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