HOW TO GET RADIO  AIRPLAY.

The first thing you need to do is decide if you want to hire independent radio promoters. Individual radio promoters work with each station’s Program Director to get your single added. These promoters work in different territories and regions, which is the reason multiple promoters should be hired.. If you’re currently thinking of hiring radio promoters keep in mind that the cost can be upwards of $15,000 to $25,000 per month.

Each secondary radio promotion company will charge approximately $5,000 for 16 weeks of promotion on a single with an additional $1250 for each month after the initial 16 weeks. Each promoter is paid in advance of the release of the single. The chart serves as the weekly report as to what station is playing the single. Promoters will give insight as to what stations are close to ‘adding’ a single as they get that information.

These promoters can also advise on what stations would like to set up telephone interviews. Some artists travel to visit radio stations and to appear during morning and afternoon drive in addition to conducting telephone interviews. This incurs expenses in addition to the radio promoter’s costs. Whether it is a telephone bill or fuel cost, all of these expenses add up.

NOTE: Radio Promoters are practically the only part of the music business that has NO accountability. Either one week the chart is too tight, stations playlists are frozen, etc. Excuses are fluent with promoters, so your best bet is to hire off of recommendation or personal experience.

The music business model shifts as streaming revenue dominates and becomes a discovery tool for new artist.

Radio Media Tours (RMTs)

Radio tours make an immediate impact for artists of all formats as well as authors, celebrities, corporate brands, and record labels. With the ability to reach upwards of 20 million listeners in demographic specific formats, our radio tours build brand awareness and target consumers with expendable income in your target demographic.

Joining forces with companies like Westwood One, Premiere Radio Networks, Audacy, Envision, and ABC Radio Networks we offer many different options. Multiple radio tours can be scheduled back to back or on consecutive days allowing you to reach the maximum number of potential consumers across different formats or tailored to one specific target group. We can work with you to identify key target demographics such as the 25-54 year old “money demo” or even super-cells of 18-34 year old females.

Station Visits

Radio programmers are no different than anyone else. They like doing business with people they think of as friends. They appreciate the personal satisfaction of being part of a success story. Visiting and developing relationships with Radio is a vitally important part of expanding an artist’s reach. Because everyone pays lots of attention to the larger major market stations, they tend to completely ignore the smaller stations. The smaller stations are vastly more willing to help promote those independent artists that think enough of them to take time to stop in and say hello. These stations are the ones that will start you. They are the ones that will appreciate you, be grateful and respectful of your time and remember, they have listeners too.

An old-school “tower-to-tower” acoustic radio tour is one of the most effective ways to put a face and handshake with the music and can help make a lasting impression on those taste-makers at radio.  This is accomplished by the artist and their tour manager traveling from one station to another-large, medium and small market stations. The tours are typically booked in conjunction with performance schedules and/or single releases. Ideally, a radio tour will take place in the weeks prior to and extending into the initial impact period of a single and will be finished by the mid or 3⁄4 point of the life of the record, while your record promoters are calling the stations and asking for adds.

A well-orchestrated radio tour provides the artist and tour manager with all of the necessary information to complete the tour successfully. From day one the radio tour team in Nashville calls the radio stations well in advance of the artist’s visit to schedule an appointment with the program director or music director of the station. In addition to making and confirming appointment days and times, you receive all of the contact information; including call letters of, addresses, phone numbers, email addresses and of course the names and titles of those the artist will meet. A solid tour management team will provide you with turn by turn directions via mapping applications, travel distances and estimated fuel costs based on current market trends.

It is always a good idea to be prepared to play. Many times you will be asked to play live on the air, particularly at the smaller stations. It is also good form to bring 8x10s to autograph for everyone you meet and then follow-up with hand-written thank you notes.

We can help your, no matter what the objective. We’ve worked with artists to help them achieve their goals.

With decades of experience. Our award-winning technicians are some of the best in the industry, and we know how to grow your brand.

All it takes to get started is for you to reach out to us, and nothing in the world could be easier. Take the plunge and talk to us. You have nothing to lose, and we know you are going to love working with us on your new project.

The initial consultation is free.