Directors are the creative geniuses behind the execution of a video or TV Commercials. Like a producer, a director is usually involved in every stage of the video production process – from the pre-production phase to the final edit of the film. The main difference, however, is that the director is solely focused on the artistic and creative side of the production – they are the one responsible for making a whole host of creative decisions which will affect the overall look, feel and message of the video. Other departments, such as lighting and camera operators, will work together to implement the director’s vision. Directors should be experienced in every aspect of video production, and it’s essential that they are familiar with at least some of the technical aspects of production and camera equipment, so that they know what is achievable within the timeframe and budget that the video has.
WHY STORYBOARD YOUR VIDEO?
But why storyboard your video? The short answer is that storyboards enable all the different members involved with the production of the video to get a strong idea of the intended execution, particularly when a storyboard is combined with a director’s ‘treatment’ (a description of the stylistic characteristics of the video). An effective storyboard helps everyone working on your project to be on the same page, serving as a visual aid for communicating ideas to stakeholders in your project.
THE IMPORTANCE OF CREATING A VIDEO PRODUCTION STORYBOARD
Storyboarding is one of the most important elements of the video production process, and can be a big time and budget saver for more heavily scripted types of production, such as a themed corporate video, brand film or TV commercial. Your storyboard will dictate exactly which scenes, shots, pieces of dialogue or voice overs are essential to create. It will help you avoid extra hours spent filming and editing through bits and pieces that aren’t going to be included in your final video.
HOW DETAILED SHOULD A STORYBOARD BE?
The detail of a storyboard is often dependent on the budget and scope of a production. For simpler productions, basic hand drawn images can communicate volumes and provide a great deal of clarity. It doesn’t even need to be in colour – black and white is perfectly suitable.
As production quality increases, the sophistication of the storyboard also increases, and can even be full color images drawn by professional storyboard artists with detailed shot or scene breakdowns in the accompanying notes.
A video production storyboard is a vital tool for larger video shoots. Directors often use the storyboards and treatment to set up the shot and it’s an excellent form of communication between the creatives on the set. Even if you’re only working in a small group of 2 or 3 people, a storyboard serves as a constant reference point, and will help you remind yourself of what exactly you’re doing so you can stay on track with your filming.
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FINDING THE BEST VIDEO SCRIPT WRITING SERVICES FOR YOUR PRODUCTION
If you need help getting a storyboard put together for your upcoming video project, Something Different has a team of professional illustrators available to create a detailed, clear storyboard for your video. We won’t just make the illustrations look great though – we can help you actually choose what the essential components of your video are, what shots you’ll need to get to make the story work, and much more.
To see how we can help you with creating a video that engages your audience, call (913) 888-8500 or reach us using our online contact form.