Get in touch with us
Contact our Support and Sales team Need to get in touch with the team? We’re here for you.
LEAWOOD:
5251 W 116th Pl
Suite 200
Leawood, KS
66211
NORTHLAND:
7280 NW 87th Terr
Suite #210
Kansas City, MO
64153
WESTPORT:
By Appointment Only
Westport Rd
Kansas City, MO
64112
Office hours
Monday-Friday
9:00am – 5:00pm
Call us:
(913) 444-3000
Let’s get connected
HOW TO GET RADIO AIRPLAY.
We Connect Music Creators With The Music Industry.
We help connect you directly with verified music pros who actively share your music.
HOW TO TAKE A SONG TO RADIO & WHAT IT COSTS?
The path to music stardom isn’t as straightforward as it used to be. With streaming, social media, and satellite radio, you need to think of yourself as a complete brand – a powerful marketing force! To stand out in this competitive market, get creative with how you build your brand’s recognition.
The Changing Face of Radio
Traditional radio, the kind that fuels the Billboard charts, is heavily controlled by Audacy, iHeart, Sirius XM and Cumulus. These giants dominate the airwaves, and syndicated shows are increasingly common. This can make it harder for new and established artists to break through.
That’s Where We Come In!
Something Different can help independent artists, labels, and bands gain the visibility and exposure they deserve.
REACHES MORE PROGRAM DIRECTORS THAN ANY OTHER SERVICE
NOTHING ELSE COMPARES TO PLAY MPE
PIayMPE — Cost is $350 to distribute a single to Music Row reporting stations only and $750 for distribution of a single to the entire reporting panel including Billboard, Music Row, and Country Aircheck.
PIayMPE reaches more program and music directors than any other service.
PlayMPE is One place to create, market and promote and deliver your pre- and post music releases in minutes. PlayMPE gives promotions teams all the tools they need to easily promote releases.
With Play MPE you can create targeted promotional releases in minutes. Use our simple drag-and-drop tools to add custom artwork, video links, tour dates, artist bio’s (and more!) to any release.
Get insight on who’s checking out your artists. With a full suite of reporting metrics, you’ll see who’s opened, streamed and downloaded your releases.
From the creation, promotion and marketing of music releases to the delivery and access to those releases, Play MPE makes it possible for the music industry to connect and collaborate from a single platform.
With over 2,400 monthly releases delivered to thousands of global tastemakers, we’re creating a platform for content providers to connect with the most influential industry professionals in the business. Our team is passionate about solving problems for the music industry. From home grown musicians and DJs to industry experts and music connoisseurs, we’re building products we love for an industry we’re apart of. PlayMPE works with the world’s largest record labels including Universal Music Group, Warner Records and Sony Music. Our platform is used in over 100 countries by more than 150,000 music influencers.
ALL ACCESS
AllAccess — All Access Downloads (AADL) music service. $500/single or $1,500/album (two campaigns each). There are other website and email campaign advertising as well as a radio calls/promotion six-week or life-of-project option. Anyone can register for free and read industry news. You can also learn how the music business works and how other artist market their music.
www.allaccess.com
CDX Nashvile & CDX Traction
CDX Nashville & CDX Traction: Your Passport to the Country Music Industry
CDX doesn’t just reach radio – it connects you with the key players shaping the future of country music.
Mainstream Country Package ($1,400):
- Stations large and small: Every U.S. country radio station, including vital reporting stations.
- Beyond Traditional Radio: Classic country, mixed-genre stations, satellite services, and trade publications.
- Decision-Makers: Reach programming consultants, record labels, publishers, booking agencies, and more.
- Global Exposure: Tap into international markets through our Country Music Association (CMA) partnership.
CDX Traction: Data to Fuel Your Success
- Monitor your airplay: See where and when stations are playing your music.
- Informed Decisions: Use real-time data to guide your promotion strategy.
CDX Nashville: Get Your Music Heard – and Seen!
CDX offers unparalleled exposure for your music, connecting you with radio stations and industry insiders.
Mainstream Country Package ($1,400):
- Digital & Traditional: Reach stations with InstaTrack downloads and physical CDs.
- Amplified Release: Email blasts and app announcements maximize visibility.
- Artist Spotlights: Performance videos on our website, YouTube, and social media (20,000+ followers).
- Behind-the-Scenes Access: Livestreams give fans and radio a unique look at your artistry.
- Ongoing Support: We share your press releases, event listings, and more.
- Playlist Power: Get featured on curated Spotify playlists.
Bonus: CDX Traction Airplay Insights
- Track Your Progress: See exactly where your song is getting airplay.
- Data-Driven Decisions: Make informed moves with real-time insights.
- Your First Month FREE! (a $195 value)
We service ALL US country radio stations – including the reporters. Additionally, we service:
- Classic Country and variety stations who play “some country”;
- Programming services and satellite companies;
- Trade magazines and country radio programming consultants;
- Record companies, publishing companies, booking agencies and music industry professionals;
- Through a partnership with the Country Music Association we service the CMA International member DJ’s/presenters throughout Europe, Asia, and Australia.
Once I have a mastered album, how do I get heard on the radio?
If you already have an album done and just need to get it to the labels with promotion, here is how that works…
Between the producer, the artist, and the management team, a specific song needs to be selected to use as a ‘single’ for radio. If people cannot listen to your song on the radio, how can they buy your album, join your fan club, or even know you exist? Once a ‘single’ is selected you have a few options for distribution.
DISTRIBUTING A SINGLE TO COUNTRY RADIO
AIRPLAY ACCESS
Why artists/labels use AirplayAccess?
- No postage expenses, saving you $$$ when servicing your music digitally.
- No more downtime waiting for radio to receive your CD
- No need for manufacture CDs to send to radio, cutting CD manufacturing costs.
- 24/7 AirplayAccess download tracking. Real-time tracking to view who and how much a release is downloaded in your account.
- Integrated within the radio industry’s leading system, STS.
- AirplayAccess maximizes your release by sending out announcements highlighting its availability to radio.
- Your music is available to radio for a minimum of three months. If your music charts, it will remain indefinitely.
WHY DOES RADIO USE AIRPLAY ACCESS?
100% free for all radio stations. No fees for radio programmers, ever! Get new releases before your competition. Integrated within the music industry’s leading radio airplay charting source, STS, for easier access to music downloads and new releases. Radio access to National airplay charts to see which songs are most popular or gaining traction.
TECHNOLOGY & RADIO INTEGRATION
Complete detailed data on how radio engages with your music. Know who has listened to your music before you make the call.
THE “RIGHT” RADIO
AirplayAccess is available to commercial and non-commercial radio stations, Program Directors, Music Directors, Syndicated Radio Shows, Satellite and Internet radio stations worldwide.
INTEGRATIONS
AirplayAccess is used by both major and independent record labels and artists/bands worldwide as a cost effective source when servicing their music to radio programmers. Integrated within the leading radio airplay tracking source, STS, giving your music the exposure it deserves 24/7.
NOW THAT RADIO HAS THE ‘SINGLE’ WHAT HAPPENS NEXT?
The first thing you need to do is decide if you want to hire independent radio promoters. Individual radio promoters work with each station’s Program Director to get your single added. These promoters work in different territories and regions, which is the reason multiple promoters should be hired.. If you’re currently thinking of hiring radio promoters keep in mind that the cost can be upwards of $15,000 to $25,000 per month.
Each secondary radio promotion company will charge approximately $5,000 for 16 weeks of promotion on a single with an additional $1250 for each month after the initial 16 weeks. Each promoter is paid in advance of the release of the single. The chart serves as the weekly report as to what station is playing the single. Promoters will give insight as to what stations are close to ‘adding’ a single as they get that information.
These promoters can also advise on what stations would like to set up telephone interviews. Some artists travel to visit radio stations and to appear during morning and afternoon drive in addition to conducting telephone interviews. This incurs expenses in addition to the radio promoter’s costs. Whether it is a telephone bill or fuel cost, all of these expenses add up.
NOTE: Radio Promoters are practically the only part of the music business that has NO accountability. Either one week the chart is too tight, stations playlists are frozen, etc. Excuses are fluent with promoters, so your best bet is to hire off of recommendation or personal experience.
NOW THAT RADIO HAS THE ‘SINGLE’ WHAT HAPPENS NEXT?
The music business model shifts as streaming revenue dominates and becomes a discovery tool for new artist.
You need to be on at least the following…
How do I get my music distributed online to the streaming services?
https://www.tunecore.com/
https://onerpm.com/
https://spinnup.com/uc/
How do you reach a bigger audience?
Playlisting!!!!
How does playlisting work? How to get playlisted?
https://artists.spotify.com/blog/learn-how-to-get-playlisted-with-two-new-game-plan-episodes
ADDITIONAL RADIO OPTIONS
Radio Media Tours (RMTs)
Radio tours make an immediate impact for artists of all formats as well as authors, celebrities, corporate brands, and record labels. With the ability to reach upwards of 20 million listeners in demographic specific formats, our radio tours build brand awareness and target consumers with expendable income in your target demographic.
Joining forces with companies like Westwood One, Premiere Radio Networks, Audacy, Envision, and ABC Radio Networks we offer many different options. Multiple radio tours can be scheduled back to back or on consecutive days allowing you to reach the maximum number of potential consumers across different formats or tailored to one specific target group. We can work with you to identify key target demographics such as the 25-54 year old “money demo” or even super-cells of 18-34 year old females.
Station Visits
Radio programmers are no different than anyone else. They like doing business with people they think of as friends. They appreciate the personal satisfaction of being part of a success story. Visiting and developing relationships with Radio is a vitally important part of expanding an artist’s reach. Because everyone pays lots of attention to the larger major market stations, they tend to completely ignore the smaller stations. The smaller stations are vastly more willing to help promote those independent artists that think enough of them to take time to stop in and say hello. These stations are the ones that will start you. They are the ones that will appreciate you, be grateful and respectful of your time and remember, they have listeners too.
An old-school “tower-to-tower” acoustic radio tour is one of the most effective ways to put a face and handshake with the music and can help make a lasting impression on those taste-makers at radio. This is accomplished by the artist and their tour manager traveling from one station to another-large, medium and small market stations. The tours are typically booked in conjunction with performance schedules and/or single releases. Ideally, a radio tour will take place in the weeks prior to and extending into the initial impact period of a single and will be finished by the mid or 3⁄4 point of the life of the record, while your record promoters are calling the stations and asking for adds.
A well-orchestrated radio tour provides the artist and tour manager with all of the necessary information to complete the tour successfully. From day one the radio tour team in Nashville calls the radio stations well in advance of the artist’s visit to schedule an appointment with the program director or music director of the station. In addition to making and confirming appointment days and times, you receive all of the contact information; including call letters of, addresses, phone numbers, email addresses and of course the names and titles of those the artist will meet. A solid tour management team will provide you with turn by turn directions via mapping applications, travel distances and estimated fuel costs based on current market trends.
It is always a good idea to be prepared to play. Many times you will be asked to play live on the air, particularly at the smaller stations. It is also good form to bring 8x10s to autograph for everyone you meet and then follow-up with hand-written thank you notes.
SERVING KANSAS CITY FOR OVER 40 YEARS
We can help your, no matter what the objective. We’ve worked with artists to help them achieve their goals.
With decades of experience. Our award-winning technicians are some of the best in the industry, and we know how to grow your brand.
All it takes to get started is for you to reach out to us, and nothing in the world could be easier. Take the plunge and talk to us. You have nothing to lose, and we know you are going to love working with us on your new project.
The initial consultation is free.
GET IN TOUCH
Do you have questions about our services? We welcome the opportunity to introduce our team in more detail, discuss your needs and learn about what you would like to achieve with your upcoming project!
We have offices in Kansas City and Leawood.
Ready to take your music to the next level? Let’s work together! To get in touch with us use the form below or call us (913) 444-3000.
